However, one of the biggest advantages of the program is that owners know the extra attention the engines and nacelle receives will make their aircraft easier to sell. “CorporateCare customers already enjoy a residual value and liquidity benefit, but with Enhanced this improves considerably,” notes Robinson.
For many years, Rolls-Royce has relied on regular feedback on its products and service from operators who sit on its Corporate Customer Councils in Europe and North America. It was commentary from those groups that sparked the concept for CorporateCare Enhanced.
“About six years ago, we started to hear things along the lines of: ‘We need someone to take care of the nacelle’, and ‘Why can’t we just have one level of coverage for all our engines?’,” says Robinson. “So that is what we set out to achieve, and CorporateCare Enhanced was born.”
Of course, launching such an extensive support program would be impossible without an international service infrastructure – one that has been growing. “We have the biggest and most powerful service network in the world to back this up,” he says. “We can get people back in the air quicker than anyone else.”
Today, this includes 85 authorized service centers, 80 technicians and 10 parts stores with 180 spare engines ready to be installed if needed - all strategically placed around the world. There are even four Pearl 700s on standby, ready for the G700’s imminent entry into service. “It’s a huge investment by us,” states Robinson.
The expansion was prompted by the fact that Rolls-Royce engines have been chosen to power several of the longest-range business jets, such as the Falcon 10X, G800 and Global 6500, designed to transport their passengers in ultimate comfort over vast continents and oceans.
“From a fleet that had a concentration in the USA and Europe, we now have customers all over the world. We have to offer the same capability everywhere,” says Robinson. “Today, there are not many places our customers can’t reach – and we are always close by.”
The strategy of having a dedicated services infrastructure for business aviation customers pays off. Rolls-Royce’s ‘Averted Missed Trip’ rate, a key measure in this market sector, has reached an industry-leading level of 99%. CorporateCare and CorporateCare Enhanced customers benefit from this network by enjoying faster response times and reduced maintenance time with simplified, streamlined administration wherever they fly.
Although the speed of take up of CorporateCare Enhanced has exceeded Rolls-Royce’s initial targets – more than 1,250 aircraft are now covered and counting – the company is still keen to spread the word about the programme.
“Our goal is to have all our customers on CorporateCare Enhanced,” says Robinson. “Once they see the benefits, they are convinced.”
If you want to know more about the benefits of CorporateCare Enhanced, please go to:
https://www.rolls-royce.com/products-and-services/civil-aerospace/services/business.aspx