We created the Digital 'O' to facilitate our transition to a digital-first company. The Digital 'O' recognises how physical and digital capabilities integrate seamlessly, delivering advanced value propositions for our customers.
The Digital 'O' gives our engineering specialists a structured framework. Within this framework, key product lifecycle elements, such as design, development and testing, can be executed as virtual products alongside their physical counterparts, optimising efficiency and cost. The integration of physical and digital elements, combined with data and analytics across four quadrants, unlocks value through Digital Twins at various levels, including production, component, product, fleet, and enterprise.