We will be clear in how we measure progress towards our four strategic goals:
- A high performing company – improving our operating profit
- A competitive company – with a competitive operating margin
- A resilient company – through our return on capital
- A growing company – by growing sustainable free cash flow
The journey is as important as the destination. Reaching each milestone will build momentum with customers, colleagues, investors, and partners. It will also drive confidence through every part of the business. At the same time, this will lay the strong financial foundations required to unlock the full potential of Rolls-Royce.
We’re building an industry-leading business for the benefit of all: customers, investors, partners, shareholders, governments, society, and our colleagues.
This will build one Rolls-Royce: a company that can ensure the excellence and innovation that helped shape the modern world endures long into the future by fully realising its potential for greatness.