Data, insights and action

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Data, insights and action

Key areas where airlines can leverage robust data and actionable insights to make informed decisions

Data is revolutionising almost every industry

This is particularly true for the aviation industry, which leads the way in gathering large volumes of highly-complex data from across multiple sources.

Now that the costs of storing and processing data have dropped, it is imperative that industries leverage technology and turn data into actionable insights that can be used to shape their sustainable growth strategy and ultimately boost profits.

Antony Szafranek

Vice President - Customers, Asia Pacific Customer Team, Civil Aerospace

Harnessing the power of data insights

So how do Indian airlines, which operate in a highly competitive environment, benefit from data collection and analysis to make flying more efficient, hone competitiveness and also ensure higher customer satisfaction that translates to better profits?

Leveraging robust data and actionable insights

Here are the top three areas where airlines can leverage robust data and actionable insights to make informed decisions, boost operational efficiency or create new revenue streams in order to gain competitive advantage.

Fuel is a major cost for all airlines, making fuel efficiency a critical area for innovation.

Through advanced data analytics, airlines can track factors such as passenger load, fuel burn, wind speed, altitude and weather patterns and make predictions regarding the amount of fuel needed for a trip. Rolls-Royce has collaborated with Microsoft to analyse real-time engine data to provide airlines with solutions to boost engine operability. As an example, Rolls-Royce is providing Singapore Airlines with predictive analytics to reduce fuel consumption across its fleet.

With a Rolls-Royce powered aircraft taking off or landing every 16 seconds, our Airline Aircraft Availability Centre in the UK uses industry-leading data analytics to plan engine operations and maintenance. This helps our customers drive efficiency in an industry where a 1% fuel saving can be worth $250,000 per aircraft per year and an out-of-service aircraft can be costly.

Endless possibilities

Taking advantage of fast-paced innovation

The global fleet could generate more than 98 million terabytes of data by 2026[1]. By the end of this year Rolls-Royce will receive more than 70 trillion data points from our in-service fleet. There is still room for innovation as there are gaps in data collection and analysis. Our R² Data Labs - a digital analytics and application development hub, which we recently established along with Tata Consultancy Services in Bengaluru, enables us to take advantage of fast-paced data innovation and further develop in areas such as AI and the Internet of Things (IoT).

By harnessing the power of data insights, airlines can maximise aircraft availability, optimise operations and create a more positive passenger experience.

[1]Oliver Wyman, MRO Survey 2016

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