Sustaining our reputation

Our reputation is a key asset and we must behave at all times in a manner that reflects well on the company. Integrity, Reliability and Innovation are the core values of our company. We enhance our reputation by being seen by the world at large as living up to these values and abiding by all the provisions of this Code.

We deal straightforwardly with the media and ensure that nothing is said that is intentionally inaccurate or misleading.

We are proud of the Rolls-Royce brand and we ensure that association with unauthorised activities does not
devalue it.