Marketing
What is Marketing at Rolls-Royce?
Our unique Marketing programme is not what most people
think of as marketing.
Here, marketing is about understanding the short and
long term influences on the business and interpreting
these to ensure that the implications are understood
by us and our customers. This helps us with our strategic
decisions in order to steer the direction of the company
and also to assist the day-to-day running of the business.
Join us and you’ll find yourself working closely
with customer facing teams and senior management to
provide research and technical expertise. This provides
crucial support to the sale of products and services,
regional strategies, and the development of business
cases for new products, and helps us understand how
the competition may respond.
Fascinating Facts
- There are approximately 54000 gas turbines in service
- We have an order book of £26.1bn (2006)
- We have customers in 150 countries
- Annual Sales total £7.4 billion, of which
53% are Aftermarket services
- Our markets have a potential value of $2 trillion
over the next 20 years.
What Marketing graduates do
In the early stages of your career you’re likely
to work in one or more of the following areas;
- Conducting market research and analysis on a particular
aspect of the market or business issue
- Researching and reporting on the business performance
and plans of a particular customer
- Producing a report and forecast on the economic,
demographic and social aspects of a particular region
- Preparing a marketing presentation for a particular
campaign.
Training courses for Marketing graduates may include
Engine familiarisation, systems training, presentation
skills.
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