Marketing and communications
Corporate Affairs is responsible for corporate identity and brand development, investor relations, national and international media, consultants, corporate publications, employee communications, Rolls-Royce's The Magazine, advertising, films, exhibitions and multi-media.
How do you develop the marketing strategy for a product that costs £3.2 million? At Rolls-Royce projects are almost always big, highly complex and very high value. Our commercial teams work in a constantly changing and extremely competitive international marketplace to ensure that our products are given the opportunity to perform all over the world.