Our brand

Rolls-Royce is one of the most famous brands in the world. It is also one of the company’s most important assets: it opens doors to new business; reassures existing customers; attracts talented people and differentiates us from our competition.

A strong brand also gives the company the ability to move into new markets with confidence and today as well as having a strong presence in aerospace and marine, we are growing in civil nuclear and reciprocating engines.

Our reputation for engineering excellence has been built over 110 years, today however, reputation also depends on service and performance – how we deliver on our promises.

Our brand promise of ‘trusted to deliver excellence’ embodies the values of the business: trust, deliver and excellence.

Trust: is something we know can only be earned.  It comes from the way we behave towards our colleagues, our customers, shareholders and partners. They need to know we can be relied on to do the right things in the right way.

Deliver: part of earning trust is delivering on our promises. We seek to meet our customers’ needs by ensuring the quality, performance and reliability of our products and matching this with first-class services that add value and that they can rely upon.

Excellence: standard, a way of life; few companies can aim higher.  If we can be trusted and we deliver on our promises then we will be regarded as an excellent company; one that people are proud to work for, work with and, invest in.

Vision – better power for a changing world

We are committed to innovation and the continual pursuit of improvement. The world is changing rapidly, new markets are emerging and we need to provide systems that improve performance and reduce environmental impact. As a leading power systems provider we have a fundamental role in meeting the environmental/societal opportunities and challenges the world faces.

We are at the forefront of science and technology and have deep insight into our customers’ requirements. We believe we are in a strong position to meet their future demands in a sustainable way, by developing better power for a changing world.


To focus on differentiated, mission-critical power systems which create high-barriers to entry in our chosen markets. Our strategic priorities are:

  1. Engineering excellence
  2. Operational excellence
  3. Capturing aftermarket value

These are underpinned by a commitment to developing our people and our culture in a safe and ethical environment.