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About Rolls-Royce

Overview

Brand values

History of the brand

Our brand guidelines


Rolls-Royce brand
Rolls-Royce brand
The brand

Rolls-Royce aims to be 'trusted to deliver excellence' in everything we do. The company has an extensive history and today is one of the world's leading producers of power systems for use on land, at sea and in the air.

Our reputation has been developed through producing high-quality products but we also firmly believe that wherever our customers are in the world, whenever they come into contact with one of our people, they expect and should receive the same high standards of service – Rolls-Royce standards.

Rolls-Royce has offices, manufacturing sites or service centres located in 50 countries around the world. The diversity of our people and culture is a key strength of our global brand. The brand represents us all. It encompasses our people, the products that we provide and the technologies and solutions that we are developing for the future.

Our positioning statement, 'trusted to deliver excellence', is aspirational. It represents what everyone in Rolls-Royce is striving to achieve.

We are building long-term relationships with our stakeholders, helping them to understand who we are and our business strategy. Famed for our reputation as a manufacturer of world-class products, as we enter our second century, we are looking at ways to extend our reputation, as a complete service solutions provider for our customers.


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